Partnerships are important for IdenTrust.
Historically, the IdenTrust sales model assumed that the financial institution members would integrate the IdenTrust
rule-set into individual applications on an as needed basis. Initial focus was in the Business to Business (B2B)
commerce area, with planned expansion in the consumer Internet banking applications. This assumption did not prove
to be correct. Instead of a push from the customers to have the various institutional services utilize stronger
authentication, customers focused solely on access. Thus, few applications were enabled and critical mass acceptance
The new IdenTrust model acknowledges the criticality of having a large group of IdenTrust enabled applications
available for financial institutions to easily adopt. If the workflow of the application already incorporates
the IdenTrust identity as its authentication mechanism, adoption by customers will be easier and thus more rapid.
Therefore, application business partners are a requirement for expanded the unique identity authentication solution
that IdenTrust brings to the market.
IdenTrust has established relationships with industry-leading companies to help our members offer specific
identity-enabled solutions that meet their unique needs. Our partners provide a comprehensive network of expert
resources, complementary applications/technology, and supporting services that extend the value of Trusted
Identity solutions. All partner relationships and solutions are carefully evaluated and certified as necessary
to meet the relevant IdenTrust rules and implementation, and maintain the Trusted Partner standards through their
IdenTrust-enabled customer implementations.
The IdenTrust Partner Program offers four categories of participation:
Solution or Independent Software Vendor (ISV) Partners
Common for the agreement based programs are identification of sales/marketing and technical point-of-contact
people, access to the Trusted Partner site, joint tradeshow and promotion activities, presence on the IdenTrust
website, invitation to the Partner Summits, exchange of opportunities and a jointly agreed sales plan.